To understand how to capitalise on the trends in social media and marketing, this workshop first explores the foundations of effective marketing and relationship making. These guide rails are then linked to a step by step plan to create marketing and social activities that ensure the customer’s needs are always the focus.
The workshop then focuses on the essential elements of great eCommerce sites and how they drive the relationship with the customer.
The Workshop Covers
- Online Environment Trends, Market Research and the E-consumer
- Communicating and Promoting Online (SEM, SEO, Blogs, Social Networking, Email, SMS)
- Online Customer Relationship Management Using Measurement Tools & Metrics
Level: Entry – Intermediate | Target Function: Owners, Visual Merchandising, Marketing, Centre Teams
Upcoming Short Courses
There are no upcoming events at this time.