SIR40316 :: Certificate IV in Retail Management

This qualification reflects the role of individuals who lead a frontline team and manage day-to-day operations of a retail store or department to implement and deliver on organisational objectives and standards. These individuals possess a range of highly developed selling and customer engagement skills with sound knowledge of product and service offerings. They work with independence, taking responsibility for their own functions and outputs.


Target Audience

Participants enrolling in this qualification will be employed in a Retail environment and will have completed a Certificate III in Retail and / or have relevant experience in a Retail environment as per the entry requirements.

Career Opportunities

Job roles

Individuals with this qualification are able to perform roles such as store manager, department manager and assistant store manager.

Entry Requirements

Entry to this qualification is open to individuals who:

  • have achieved a Certificate III in Retail


  • have relevant industry employment experience in a job role that has involved the application of skills and knowledge described in core units of competency from the SIR30216 Certificate III in Retail.


The participants are also required to have internet access and basic technology skills when undertaking this qualification.

Entry requirement questionnaire, including LLN, is undertaken during the enrolment / prior the commencement of the course. Where the indicatives outcomes of participants who require additional support for their language, literacy and numeracy skills would be reviewed on case by case situation.

Education Pathway

This qualification provides a pathway to work in a diverse range of retail settings including speciality retailers, supermarkets, department stores, and quick service restaurants.

Pathways from the qualification

After achieving SIR40316 Certificate IV in Retail Management, individuals may undertake:

  • SIR50116 Diploma of Retail Leadership

Course Information

Course Structure

Cost and Duration

Government Funding Information

  • Please note: government funding may be available for eligible candidate.
  • Please refer to the current Statement of Fees for further details on ARA Retail Institute website.

This course will be delivered over 7 months with a total Volume of Learning of 1206 hours. This will be achieved by scheduling classes for 1 day (2 hours per day) per month over 7 months.

The total volume of learning will comprise of the following:

Supervised instruction

  • 7 work based sessions (2 hours per session) completed over 7 months = 150 hours

Email + telephone communication as required

  • Approx. 2 hours

Unsupervised activities

  • Approx. 20 hours of homework/research per week (over 7 months) = 140 hours

On the job application

  • 7 months (150 hours per week) = 1050 hours

Handbook & Assessments

Participant Handbook ()

The assessment process will include the gathering of evidence to demonstrate the student’s competence. You will be advised of the assessment requirements at the beginning of each unit through documented assessment tasks that will clearly outline all required tasks that must be completed to achieve competence within the specified unit.

Your competencies for each unit will be assessed through the following assessment methods:

Knowledge Assessment Tool (KAT)

  • The assessment focuses on assessing the knowledge evidence of the unit of competencies in the form of written questions.

Skills Application Tool (SAT)

  • The assessment focuses on assessing the performance evidence of the units of competencies in the form of practical demonstration.

Retail Innovation Tool (RIT)

  • This assessment is started with case study / facts / specific retail standard to explore and provide you with some insights by answering the questions and implement them in the different context.


ARA Retail Institute offers various intakes across Australian states throughout the year.

To Enrol

Please contact us for more information or to arrange appointment for your specific requirements.