Success in business is impacted by so many variables that are changing at an increasing pace which means small businesses need to be agile and learn fast. The short courses allow you to select the relevant building blocks for a program of support for retailers to do just this. With the flexibility on which topics and how many workshops it is easy to tailor a program to support your needs. Make a start with the selection below or learn more about customisation.
Retail managers/supervisors, retail area managers or team leaders, regional or divisional managers, retail product managers, retail support team members or managers, people dealing with the retail industry, business owner.
The objective of the workshops is to provide operational and strategic perspectives of retail and guide businesses in best practice standards. The practical nature of the workshops aims to ensure that retailers of all skill levels are provided with relevant skills and a high level of inspiration to change their business where required.
Benefits for participant
- Instruction by leading industry specialist
- Learning in a peer group environment
- Interaction and networking with the other executives
- Better understanding of the retail industry.
Short Courses Fields
Social Media & Marketing
Learn to use social media drivers to remain up to speed with current digital trends and be inspired by effective digital strategies to drive social engagement and sales through online platforms.
Identifying the essentials of social media success
Analysing networks, conversations and influencers to define a strategy
Creating a content distribution strategy to build brand personality and loyalty
Optimising tools for scheduling, automation and measuring performance
Digital Retail Operating Success
Operations, inventory management and customer service are cornerstones of retail discipline. Technology is ever improving the efficiencies within these important areas. The following topics are explored to help retailers in store and online environments look at how they can improve in a fast-paced changing world for today and the future.
Multi-Channel Opportunities with Innovative technology for increasing sales and profits online
Attract, Engage and Convert to sales
Online Merchandising Challenges: Inventory, pricing, VM, variety assortment
Website Development and measurement for various technological platforms (Computer/Tablet/Mobile)
Supply Chain - Logistics & Online Fulfilment delivery and Returns Processes
Omni-Channel : The First Steps
Learn the foundations of getting your product in front of customers via more than one distribution channels – bricks and mortar stores, online and mobile technology. In this workshop, we examine how to integrate the broad extent of omni-channel into retail with a strong focus on the online channel and the social context of marketing.
Understanding omni-channel foundations
Adopting omni-channel best practice
Engaging the connected consumer
Integrating traditional and digital marketing in omni-channel
Revaluing the Total Customer Experience
We all know that customer service goes beyond greeting guests into your business. Modern day customer service now requires business wide adoption to ensure consistency at all the different touch points within a business.
Modern day customer service – How it has changed
Business wide customer service Inclusion of role playing
Financial Fundamentals and Product Performance
Learn to create logical systems for financial control through structured reporting to inform decision making. This highly practical workshop builds confidence and demystifies the interpretation of financial data – sales, profit and cash flow.
Foundations of sound retail financials
Understanding the implications of product decisions on profit
Keeping control with effective and simple reporting tools
Managing your bottom line and controlling markdown and shrinkage
Drive Loyalty and Digital Marketing
Link the traditional forms of marketing with today’s digital realities to engage your customers from all touch points.
• Understanding the timeless truths of marketing (traditional print media)
• Getting up to speed on today's digital realities – Social Media (Instagram; Facebook; Pinterest; LinkedIn)
• Focus on the momentum factors (linking the traditional and digital media)
Understanding consumer behaviour
Developing a digital marketing strategy
Practical hands on tips
Relevant case studies
Transformation with Financial KPIs
This workshop will venture beyond typical business-finance related topics. The immediate access to digital platforms to source critical data to influence buying and inventory decisions.
• Key practical tips and strategies to ensure that your business is keeping up with the latest financial trends to maximise the bottom line.
- Market shifts/trends
- Planning & Analysis
- Business development and planning.